The Gateway Drug To Podcasting Is You

Podcasting may look hot, but it’s still one of the slowest growing mediums ever. As podcasters, we’re partly to blame. Here’s how we can fix that without changing how we make our own shows.

De-mystifying Podcasting. And Hockey. And Beer.

I know it’s tempting to let your personal tastes or the popularity of a show influence any recommendation you give. But consider the following scenarios:

Make Their Next Podcast Listening Experience An Amazing One

For as hot as podcasting is right now, around 70% of people still don’t listen to podcasts on a regular basis. It’s true that a little over half of people surveyed said they have listened to at least one podcast. But many of them- most of them-fail to pick up the habit.

I Had No Idea Podcasts Could Be So Great!

“I had no idea!” That’s what IHNI stands for, and that’s what you want to hear as they listen. Well, that’s what you want to imagine running through their head when the very first seconds of an episode playing in their ears. An episode from a podcast you recommended. Not because you love it or because millions of people love it. No. You chose that podcast because you knew it would be unlike anything they’ve ever heard before.

Spreading IHNIs One-To-Many

The best ambassadors among us will be proactive in their efforts to spread IHNIs far and wide. For my part, I’m going niche and spreading the best-sounding podcast fiction with the world every Sunday at 9:00a Phoenix-time (4:00p London, 11:00p Bangkok). Podcast fiction is a subset of podcasting I cherish and I am eager to get more people listening, especially those who’ve never listened to podcasts!

Crowdsourcing Your IHNI Podcast Selections

The tough part is choosing what IHNI shows should go on your list. Perhaps that’s made easier with some close-knit friends who also listen to a lot of podcasts? Send them this episode to explain the need for this action, then start collaborating! They probably have some hidden gems you’ve yet to discover. And I’m sure you have some that will be new to them too!

Podcast philosopher. Professional contrarian. On a mission to make podcasting better. Hip he/him. คุณ | | http://Simpler.Media

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