Spying On Your Listeners Can Improve Your Podcast

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How much would it help you understand your listeners’ behavior if you could actually watch them as they listened to an episode of your podcast? A lot, right? I’ve good news for you: you absolutely can, and it’s not even a little creepy.

Why listener data trumps downloads

Knowing how people consume your podcasted content is of the more important tools to help your show grow. Remember that “downloads” tell you nothing about humans. It’s tracking software that accesses your media files. Not people. Consumption data is 100% people-focused. (Because no one has, to my knowledge, build a bot that plays a podcast the way a human listens. Though I’m sure the apocalypse-courters at Boston Dynamics are working on it.)

Podcast philosopher. Professional contrarian. On a mission to make podcasting better. Hip he/him. คุณ | http://PodcastPontifications.com | http://Simpler.Media

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