Pandemic Parley For Podcasters
Assuming you haven’t grown weary of me talking about how the global pandemic is impacting podcasting… I want to know how it’s impacting you and your own podcasting story. Better together, you know?
I feel like I’ve been talking about how the global pandemic is impacting podcasting for the past 27 years. I know it’s only been a couple of weeks, but it sure feels longer to me.
But I really want to know is this: how is this stupid virus impacting you and your podcasting efforts?
I feel it’s important to keep bringing up the realities we already are and soon will face even more as the pandemic continues. I try to keep my thoughts centered on our industry. I’m not a virologist, so I’m unqualified to give practical health advice to anyone. But I do feel it my charge to bring up things all working podcasters should be thinking of. And right now this stupid virus is placing a giant diversion in future-forward thoughts. Hence my focus recently,
The novel coronavirus pandemic either has or will hit all podcasters. And the impact will be unevenly distributed, affecting some more than others.
I want to hear your stories of how it’s impacting you and your podcasting efforts.
I also want to help you any way that I can.
I’ll start. We here at ShEvo Studios are fine. Neither we nor our immediate families have contracted COVID19, at least not that I’ve heard. My lovely wife Sheila Dee has had an off-and-on low fever for about a week, but the health professionals she’s spoken with aren’t concerned, though she is on self-imposed isolation. We have a grocery store across the street that still has food in it, so we’re fine.
Simpler Media, the podcast consultancy I run, is also doing fine. The small distributed team members that make the sausage for our clients are all virus-free, so the machinery we’ve put in place is working. I won’t speak to the personal lives of the team because, well… that’s not my place. Luckily, we’ve not seen a negative business impact. In fact, we’re onboarding two new clients this week and have two more prospects on the hook for new services. So clearly the businesses we provide services for aren’t slowing down. Yet.
But I know that’s not the case for everyone. I know that a lot of people — podcast hosts or podcast service providers — are already struggling with the changed world. Some are finding advertising deals aren’t being renewed. Some are seeing a reduction in direct support from listeners. Others have lost the day jobs that allow them the funds necessary to make their hobby or to put their art out for all of us to enjoy.
I want to hear and to share those stories. Stories of negative, positive, or neutral impact. Whatever is happening — or isn’t happening — to your life as a podcaster, I’m asking you to tell me. Grab your microphone, kick out a quick stream-of-conscious update, and send it to me.
Hearing from you on this topic helps me emotionally. And I think other working podcasters might also get some benefit from hearing the stories of how other podcasters are affected and coping. I want to collect and compile these stories, probably putting them out as bonus episodes. Or maybe something else. It all depends on what you send me.
But please: do send me something. I want to know what’s happening out there with my podcasting buddies. And I consider you, a listener and/or reader of my content, a podcasting buddy of mine. It doesn’t matter if you’re a decade-plus podcaster like me who might already be connected to me in some way, or if you’ve only been at it for a few weeks and have never reached out to me before. Send me your stories of how COVID19 is impacting you and your podcasting efforts.
(Of course, if you don’t want me to share it, then just say so in the audio. But still, please send me a quick audio update of how you’re doing, OK?)
And because we’re buddies, I have an offer for you. You already know that I own a podcast consultancy with clients that tend to be businesses that want to have a podcast but don’t really want to take the time to learn how to become podcasters themselves. In short, we do all the heavy lifting for our clients and make sure they’re doing things the right way, We solve common problems, remove roadblocks and obstructions, and keep them focused on things they need to focus on, all while making their podcast, and thereby all of podcasting, better.
So my offer to listeners of this program: I want to help you, the working podcaster. I want to give you — yes, give you — very specific advice, suggestions, and assistance that will help you get over your own stumbling blocks and hurdles. For free.
While the pandemic continues — and it doesn’t seem to be ending for a while — I want you to keep podcasting. And I’m very willing to help you with that. I want you to ask my opinion on things because I can probably save you a whole lot of time and grief by not making the wrong choice.
If your downloads are dropping and you’re worried it might be something you’ve done wrong, let me know. If you’re having difficulty getting on some platform or wondering if you even should, please ask me.
Sure, you can jump into several podcaster-populated online communities and ask for help. You’ll get a bunch of answers, some of which are great, some of which are not.
Or you can just ask someone with deep expertise what they think. Someone like me. No, exactly me. Just ask.
I know what you’re thinking. “I can’t really afford it!” “But I don’t want to bother you with silly questions.” Or something very much like that.
Put those thoughts out of your mind. I am genuinely offering my advice, guidance, and direction for free. This is me giving back to working podcasters like you who listen to my show every day, four times a week. The least I can do is answer some questions for you.
So please understand: You’re not imposing upon me. You are not taking advantage of me. This is an open offer. If you are a listener of my program and you need advice, guidance, a nudge, for me to take a look at something, or take a listen at something, or give you my opinion on something: You’ve got it.
I have the bandwidth to help you right now. So please reach out to me however you wish. You can email me at firstname.lastname@example.org. I’m all over Twitter @EvoTerra. I don’t spend a lot of time on Facebook, although if you tag me in a post or a comment, I do see it. My face is on Instagram at Evo_Terra, it’s up to you.
So today, like right now, grab that microphone record a little bit about how you and your podcasting efforts are being impacted by the pandemic. Push that uncompressed .wav file up Dropbox or something and send me a link to it.
And please take me up on my offer to help. I’m not a therapist, but I know a lot about podcasting and I’m happy to help you. Just reach out, tell me you’re a listener of the program, and that you want to take me up on my offer of free advice. I genuinely welcome the chance to help you make your podcast better.
Enjoy the rest of your Thursday. Good luck on Friday. I’m going to the grocery store on Friday. That’ll be a lot of fun. And we’ll see what the weekend brings.
But we shall persevere, and I’ll be back on Monday with another Podcast Pontifications.
Since you got this far (and going against what I just said), how about mashing that 👏 button a few dozen times to let me know you dig the written-word version of my thoughts on these podcasting topics? I’d sure appreciate it!
This article started life as a podcast episode. The 284th episode of my four-times-a-week short-form podcast called, oddly enough, Podcast Pontifications. It’s a podcast for working podcasters that’s focused on trends in our growing industry and ideas on ways to make podcasting not just easier, but better. Yes, you should listen. Here’s an easy way: 👇
Evo Terra (hey, that’s me!) has been podcasting since 2004, is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies, and is the CEO and founder of Simpler Media Productions, a strategic podcast consultancy working with businesses, brands, and professional service providers all around the world.