Lots of podcasters feel like they should do more in podcasting. But then they look at the amount of hours/days they already spend and quickly squash that idea. But more doesn’t always mean more of the same.
How excited are you about starting a brand new podcast? And if you are, then take a look at how much time and energy you’re spending on the current podcast and ask yourself again. Do you really have the time for that?
Yet when you look you see non-stop podcast conferences, a flurry of thought-provoking articles about podcasting, online courses and services coming out on a continual basis, so you really want to get even more into the podcasting world. It’s exploding, and you want to increase your chances of being swept up by this movement.
But as I said earlier, how is that even possible? Speaking from experience, I can tell you that every episode of Podcast Pontifications — a show with episodes less than 10 minutes in length — takes about three hours to produce. Three hours of work for less than 10 minutes of produced audio published to the world. I was just listening to an episode of Aaron Dowd’s new podcast, and he said it takes him six to eight hours to produce an episode of his weekly show, so I know I’m not alone.
To put together a quality show can easily take a significant portion of a day, if not the entire day. And then there are the other things you have to do, you know. Like… your job?
So how do you do it? How do you do more in podcasting without doing more podcasting. The simple solution for that starts with this realization: There’s more to podcasting than the actual physical stuff, like sitting behind a microphone and talking, editing and engineering, writing up episode notes or designing artwork and graphics.
There’s an entire huge podcasting scene that exists outside of the work necessary to have your own show. And that’s what you should take advantage of. Things like:
Solicit Guest Appearances On Other Shows
My default answer every single time I am asked to be a guest on someone’s podcast is “yes”. There has to be a very good reason for me to say no. Sometimes schedules conflict, but I’ve never had a situation where the content of the show wasn’t right for me. So I always say “yes” to those requests because it doesn’t take a lot of prep work for me. I’m a working podcaster. So are you. So guesting won’t take you a lot of prep work either.
Write About Podcasting For Other Publications
I also almost always say yes, every time I’m asked to write an article about podcasting. Most of the publications that write about podcasting aren’t looking for 20,000 words. They’re looking for a few hundreds of words. I’m a writer, so that’s a relatively straightforward thing for me to do. And clearly I have a lot of opinions. So I write a lot of articles about podcasting, and almost always when asked.
Speak About Podcasting At Conferences & Meetups
I will speak at every event, conference, or meetup when asked, so long as the logistics work. I’ve flown internationally to speak for 10 minutes. So yeah, I think I can find time to drive across town to speak to your internal communications team.
Case in point: I’m one of the keynotes at Outlier in Salt Lake City later this month. A few days later, my wife and I are presenting at a live podcasting event here in Phoenix. Then I’m off to Podcast Movement Evolutions, and then Podfest Orlando a couple weeks after that. That’s a busy first quarter!
Become Part Of Another Podcast
A word of caution on this one: When a friend says, “Hey, I’ve got a great idea for a podcast. Do you want to go in on it with me?”, take a pause and find out what they mean. Often, especially if they have little to no podcasting experience, they might be looking at you to do all the heavy lifting. Personally, I don’t have time to run another show, so I’d decline that offer.
However, if another working podcaster reached out to me about some sort of collaboration, I would absolutely look at that as an opportunity! Because they also have podcasting chops, I won’t necessarily have to run the entire show. You might have noticed I occasionally show up as one of the panelists on the Podcasters Roundtable. I always say “yes!” when Ray invites me on the show. Because I know that Ray and Dave and others who are the program are also working podcasters. We’re going to have a good conversation. And I don’t have to do the lion’s share of the work. I’m really just lending my voice.
So that’s really where I land on this: Where can you lend your voice in podcasting that doesn’t require you to have a new podcast?
I promise you there are outlets for you to do that, which allows you to get more involved in podcasting without having yet another podcast. And I shall be back tomorrow with yet another Podcast Pontifications.
Since you got this far, how about mashing that 👏 button a few dozen times to let me know you dig the written-word version of my thoughts on these podcasting topics? I’d sure appreciate it!
This article started life as a podcast episode. The 250th episode of my four-times-a-week short-form podcast called, oddly enough, Podcast Pontifications. It’s a podcast for working podcasters that’s focused on trends in our growing industry and ideas on ways to make podcasting not just easier, but better. Yes, you should listen. Here’s an easy way: 👇
Evo Terra (hey, that’s me!) has been podcasting since 2004, is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies, and is the CEO and founder of Simpler Media Productions, a strategic podcast consultancy working with businesses, brands, and professional service providers all around the world.