Driving Downloads From Drive-Bys

Photo by Lance Grandahl on Unsplash

It’s hard to perfectly integrate your podcast and your website. Yet it’s actually quite simple to get the most critical things right on your page or site. In fact, it’s so simple that I will fix it for you over a cup of coffee.

  1. Apple Podcasts — Around 60% of podcast consumption happens via Apple Podcasts. So clearly, you need to list it.
  2. Google Podcasts — Because of some tech vagaries that aren’t important, it’s hard to get a true grasp on how popular Google Podcasts is. But since the listening app is on every Android phone (and Apple Podcasts is not on any Android phone), you need to list it.
  3. Spotify — Spotify is gaining ground, currently enjoying some 14% of overall consumption. In many European countries, it even outperforms Apple Podcasts. That trend will continue. List it.

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Evo Terra

Professional contrarian. On a mission to make fiction podcasting better. he/him. คุณ | https://theend.fyi | https://home.social/@evoterra