How Podcasting Can Encourage The Podcast Listening Habit
Podcasting is like crack for your ears, many have said. Listen once, and they’re hooked for life, right? Well…wrong. What do we need to do — as podcasters and an industry — to help build listening habits? Podcasters talk a lot (heck, I talk a lot) about getting listeners to build a podcast listening habit. But are we, as an industry, really doing anything actually to help develop that habit among listeners? Or is it just a bunch of talk?