Woman holds coffee mug, titled “Like A Boss”
Photo by Brooke Lark on Unsplash

It’s true that it’s cheap to start a podcast. It’s also true that the best podcasters don’t often podcast on the cheap. Getting serious about podcasting means selecting serious podcasting tools and services.

In just about every craft or trade, you’ll find purveyors of picks and shovels or other tools of the trade. Some of these tools are often used by everyday people to perform similar tasks in their everyday lives. But other tools and services are highly specialized and therefore rarely used by anyone other than true trade professionals.

It’s much the same in podcasting as well. And is the case with most other creative pursuits; there’s been a blurring of the lines between what tools the hobbyists and dabblers use and those used by serious professionals. …


Person types on a laptop on a desk
Photo by Christin Hume on Unsplash

Starting a podcast is easy. But becoming better by following self-serve, learn-at-your-own-pace materials will only get you so far. Sometimes, you need a specialized curriculum to make you a better podcaster.

Writing Podcasting for Dummies back in 2005 was one of the greatest experiences of my life. In fact, I’ll go so far as to say that were it not for that experience I might not today have a full-time career in podcasting.

However, midway through writing the follow-on book, Expert Podcasting Practices for Dummies-arguably the worst book title in the world-I had the opposite feeling. To be blunt; I actually hated the experience of writing that book. The problem? It was a fool’s errand. …


Dog wearing glasses looks at iPad screen
Photo by Cookie the Pom on Unsplash

Where does the serious podcaster go when seeking to up their game? The web is lousy with “how to get started in podcasting” resources. Fortunately, there are also some great next-level resources. Here are five:

There are two reasons why so much of podcasting’s educational content is aimed at the beginning podcaster. The first is a market response. There’s a continual flow of noobies wanting to start a podcast, and many are looking for fresh content. The second is an effort response. Creating content for podcasters just starting out is relatively easy, as just about any (good) step-by-step guide could be used by just about any brand new podcaster to get a show launched.

But just a few steps beyond “launch your show!”, things get rather fragmented. And advanced content that’s relevant to one…


Person listens to laptop with disappointed look
Photo by Sharon McCutcheon on Unsplash

Who better to inspire fledgling podcasters than a podcaster at the top of their game! But for seasoned podcasters who want to get better, the value of playing follow the leader can quickly fade.

There’s an old saying that I tend to repeat often; Never meet your heroes. Especially if your heroes are celebrities. Generally speaking, I think that same advice applies to celebrities in the podcasting world as well. At the very least, it applies if you’re hoping to learn how to become a better podcaster from one of podcasting’s celebrities.

Many podcasters want to get better at podcasting. The fact that you’re reading this article or have listened to the accompanying audio episode is a strong indicator that you want to get better at podcasting. …


Person signs contract on a table
Photo by Adeolu Eletu on Unsplash

As interest in podcasting heats up, networks new and old are reaching out to podcasters to make it a group effort. Joining a network may be right for your podcast, but consider these five must-haves before you sign.

I’m hot and cold on the value of podcast networks. I know how powerful they can be for podcasts, and I know what benefits they can bring to member podcasters on the network. But I’m also unfortunately familiar with how networks can be mismanaged, screwing over member podcasters when things go south for the network overall.

During my 17-year stint in podcasting, I’ve started and managed two moderately successful podcast networks. Both were launched extremely early in podcasting’s lifetime, and one of those was an extremely weird model. But those experiences taught me a few lessons, mostly about what not…


Paint on concrete says “End Of”
Photo by Etienne Girardet on Unsplash

Unfortunately, the confidence one gains with podcasting bestows neither invulnerability nor immortality. When you’re taken down — or perhaps out — do you have a good plan to inform your audience?

Ultimately, all of us will stop podcasting. You, me, and every other podcaster you know. On a long enough timescale, one day our audience will no longer be able to hear our voice. Perhaps forever. Or, less dramatically, perhaps for an extended period of time.

Given our druthers, we’d all probably prefer to let our audience know when that happens, whether or not we’re coming back. But how well are you prepared for that inevitable day? How much thought have you given to what you can do when the thing that you do you can do no more?


Podcaster desk with “I am not a commerce machine. My should his here to…” written on it.
Photo by Darius Bashar on Unsplash

No rational podcaster likes spending money needlessly. But every day, podcasters make choices on and around their shows without understanding the underlying costs to their podcast or themselves.

Each time you mention a product or a service on your podcast, you’re taking an action that has value. That value may be small, or it may be big. But it has value nonetheless. That’s why ads and sponsorships cost money-recognition of that value.

But at the same time, that action has a cost. Not a cost you actually pay with money. But one that you pay with your reputation.

This Is Not About Podcast Advertising

This concept goes well beyond advertising, though ads and sponsorship messages are certainly covered. Most rational podcast listeners know the difference between episode content and the reading of an…


Woman’s arm holds sign reading “YOU GOT THIS”
Photo by Ava Sol on Unsplash

The degree of autonomy and self-determination we have as podcasters is staggering. But we can get caught up in “the rest” of podcasting & overlook others struggling to find the freedom we enjoy.

I sometimes forget how empowering the act of podcasting can be. Intellectually, I understand it. But I tend to forget that, for many podcasters, empowerment is the entire reason why they podcast.

Having done this for the better part of 17 years, I understand there are myriad motivations and reasons for podcasting. Some people podcast because they want a pile of money-big or small. Hope springs eternal for those with this primary motivation. A lot of these would-be podcast millionaires give up when they realize that the road to riches is not only unpaved but also complicated and time-consuming…


Red zipper crossing with blue zipper
Photo by Tomas Sobek on Unsplash

If you haven’t heard the phrase “podcasting is an intimate medium”, then you must be new. Can this reported intimacy ever be anything more than an empty promise made by podcast advertising advocates?

A quick note for those playing the podcast drinking game where you do a shot every time someone proclaims “podcasting is an intimate medium”; you may want to take a time out for this episode. I’m taking a critical look at that oft-repeated cliché and will repeat it a lot. So unless you want to get really, really tipsy…

Is Intimacy Overhyped In Podcasting?

Big podcasters who’ve been able to earn or buy their way to tens of thousands or more downloads don’t really care about intimacy. At that size, the focus shifts to maximizing reach and ad sell-thru rate to increase ad revenues…


Wall art of someone screaming
Photo by Aarón Blanco Tejedor on Unsplash

Many podcasters sacrifice the majority of their free time so they can podcast. Some of them seem to love that, while others wonder if they’re missing out on what life has to offer. Which are you?

You may have seen the news from China on the growing pushback against the “996” way of doing business. 996 is a shorthand reference to the assumption-and in many cases, downright compulsion-that workers bust their hump and work from 9:00 AM until 9:00 PM six days a week.

No one is likely to confuse me with an expert on foreign affairs, but after reading that article, I was struck by how similar that sounded to the way many podcasters approach podcasting.

A quick disclaimer to save you the trouble of typing out a nasty email to me: I am…

Evo Terra

Podcast philosopher. Professional contrarian. On a mission to make podcasting better. Hip he/him. คุณ | http://PodcastPontifications.com | http://Simpler.Media

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store