Five people jumping happily.
Five people jumping happily.
Photo by Husna Miskandar on Unsplash

Podcasters want to be in the Top 100 where all the listening activity takes place. At least that’s what we’re being sold. But the reality is quite a bit different. And a lot more rewarding.


Yellow caution sign, rather beat up on a wall
Yellow caution sign, rather beat up on a wall
Photo by Markus Spiske on Unsplash

It’s hard for podcasts to go viral, but the viral-spreading of the podcasting bug is undeniable. We love bringing others to our party. But are we being honest with our dazzling praise of the medium?


Desk with computer displaying DO MORE on the screen.
Desk with computer displaying DO MORE on the screen.
Photo by Carl Heyerdahl on Unsplash

The drive to squeeze more out of podcasting can lead to some bad decisions. With podcasts growing at breakneck speed, the rush to do, say, or promote something can lead to reputation-damaging results.


Photo by Tomáš Petz on Unsplash

Podcasters tend to take a monolithic view of podcast listening apps, as evident by “wherever you get your podcasts.” But human behavior is more complicated than that, and it’s up to us to adapt.


Person holding up both hands in a “no more” gesture
Person holding up both hands in a “no more” gesture
Photo by Priscilla Du Preez on Unsplash

Podcasting’s recent growth spurt has resulted in a concentration of benefits at the top. But many mid-level podcasters are seeing more opportunities. Not surprisingly, not all are worthy of a YES.


Young girl with magnifying glass making her eye look very large.
Young girl with magnifying glass making her eye look very large.
Photo by Elizaveta Dushechkina on Unsplash

Sometimes, we just need a change in our podcast, either subtle or fundamental. But one thing remains the same. Us. What do we do when some aspects of our personality just aren’t perfect for podcasting?


Two birds sharing a treat
Two birds sharing a treat
Photo by Gary Bendig on Unsplash

When was the last time you did something to make all of podcasting — not just your podcast — better? We’re all in this together, so here are 9 things you can start doing to give back to podcasting.

9 Ways You Can Give Back To Podcasting


Confetti blasted into the sky
Confetti blasted into the sky
Photo by Jason Dent on Unsplash

Awards ceremonies serve a few different audiences. The industry itself, the audience of that industry, and also those on the outside looking in. Are podcasting awards serving all three audiences equally?

And The Ambie Goes To…


Smily face on a manhole cover, but painted in a pastel rainbow.
Smily face on a manhole cover, but painted in a pastel rainbow.
Photo by Yuyeung Lau on Unsplash

Success in podcasting is talked about in zero-sum terms. Do more of this thing, less of these others, and success will come. But success is subjective and relative. We need a better measuring stick.


Photo by MARC RANGEL on Unsplash

Podcast directories are littered with abandoned shows. Shows someone thought would be a hit but failed to thrive. For many, it wasn’t an audience growth problem. It was a problem of missing value.

Evo Terra

Podcast philosopher. Professional contrarian. On a mission to make podcasting better. Hip he/him. คุณ | http://PodcastPontifications.com | http://Simpler.Media

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